Thomas Goetz is the co-founder and CEO of Iodine, a digital health company that’s turning experience into better medicine. Iodine combines data and design to help people find the best treatments for them, based on their preferences, demographics, and experiences. He has written two books: The Remedy: Robert Koch, Arthur Conan Doyle, and the Quest to Cure Tuberculosis (April 2014) and The Decision Tree: Taking Control of Your Health in the New Era of Personalized Medicine (2010).
He previously served as the first Entrepreneur-in-Residence for the Robert Wood Johnson Foundation, where he created Flip The Clinic, an RWJ Signature Program working to transform the practitioner-patient encounter.
For many years he served as executive editor at WIRED. In 12 years at WIRED, he led the magazine to more than a dozen National Magazine Awards. His 2010 TED talk on visualizing medical data has been viewed half a million times.
Informing principle: follow the data. Give people the power and tools to make better decisions, and they will.